OUR SENIOR MANAGEMENT TEAM

GREG McPHERSON - President

Greg’s vision, combined with his strong leadership and team building skills, have helped develop McPhersonClarke into one of the most dynamic Association Management and Conference Management firms in Canada.  As President of McPhersonClarke, Greg works closely with his Management Team to oversee the day-to-day operations of the firm, its marketing and communications efforts, and management of company/client relationships.

As an association management specialist, Greg provides management/leadership expertise and specialized administrative services to non-profit organizations and has assisted associations through reorganization periods, develop policies and procedures, coordinate marketing and communications programs, and has planned and managed conferences, trade shows and special events.  Greg is the Executive Director for the Calgary Executives Association (CEA) and provides management expertise to the Calgary Chapter of the International Facility Management Association (IFMA Calgary) and the Alberta Call Centre Association (ACCA).

Greg has a Bachelor of Arts degree from the University of Calgary and is currently working towards a Certified Association Executive (CAE) designation from the Canadian Society of Association Executives (CSAE).  Prior to joining McPhersonClarke (previously McPherson Management Ltd.), Greg spent several years with an environmental consulting company conducting fisheries and wildlife studies both in the field and in the office.  He also co-authored several reports relating to fisheries and wildlife research.  Greg then joined a mapping software company in Calgary as Marketing Manager, conducting market research, developing marketing strategies, and implementing and coordinating all marketing activities for the company. In 2000 Greg joined McPherson Management Ltd. with a developed vision for the company and has helped transform McPherson Management Ltd. into McPhersonClarke, a leader in the Association Management and Conference Planning Industry in Canada.

ISABEL McPHERSON - Executive Vice President

Isabel McPherson has been the owner and operator of the association management and conference management firm, McPherson Management Ltd. in Calgary since 1978.  She has developed an extensive list of contacts in the agricultural sector in Alberta and across Canada.  As an association management specialist, Isabel has provided management expertise and specialized administrative services to associations in the areas of financial management and control, communications, membership recruitment and retention, member benefits and activities, meeting planning, conference and educational program coordination. She has been Executive Director of the Canadian Hay Association since 1994 and of the Foothills Forage Co-op Association since 1990.  Prior to that, she was the Secretary-Treasurer of the Calgary Milk Producers Association for over 25 years.

Isabel has assisted associations through reorganization periods, developed Policy and Procedures manuals, administered government grant programs, coordinated marketing and communications programs, and has planned and managed several major National and International conferences.

As Executive Vice President of McPhersonClarke, Isabel provides accounting and project budgeting and management expertise. She works closely with the McPhersonClarke Management Team to ensure that the company continues offering excellent services to its clients.

STEVEN POTTER - Ottawa Office and HR Manager

Steven has over thirty years of private, public sector and not-for-profit experience in all facets of human resources administration including fifteen years as a management consultant. He has worked with numerous associations, municipalities, fire services departments, the Ontario Provincial Police, Department of National Defence and Occupational Health and Safety specialists. He has also taught university and college certificate courses in organizational behaviour, office administration, compensation, employee relations and performance management. His volunteer work includes positions on the executive of organizations such as The United Way, The Royal Canadian Legion, and Local service agencies.

During the twelve years that Steven has been with McPhersonClarke, he has become known for his professionalism, integrity, excellent leadership and interpersonal skills and his ability to identify innovative solutions to meet the needs of our client associations.